Making use of cloud computing infrastructure can help companies reduce the cost of distribution of digital entertainment media, it has been claimed.
According to data centre solutions provider Joynet, cloud computing can provide highly-scalable computing resources at low start-up costs.
Jonathan Dugan, founder and president of IT services supplier Matson Systems, commented: "We see this is the future of media distribution: high quality, low cost, including community participation and user-generated content, and with a way for money to go directly back to the artists."
The companies added that they have combined to provide a managed hosting and distribution solution able to deliver music, movies, television, podcasts and e-books without requiring outside investment.
Last week, document management solutions author Version One stated that senior finance professionals in the UK are confused about cloud computing.
Research by the group found around two-thirds of managers in this position do not know what cloud computing is, while 37 per cent said their company does not use the technology.