VP and analyst at Gartner’s Intelligence and Information Management group Donald Feinberg has said that big data, or at least the term big data, is set to die within the next couple of years.
Speaking at the Business Intelligence and Information Management summit being held in São Paulo, Feinberg said that too much confusion surrounds the term and this distracts businesses from the true value of data.
"The term 'big data' is going to disappear in the next two years, to become just 'data' or 'any data.' But, of course, the analysis of data will continue," Feinberg said.
Due to the misconceptions surrounding what has been described as yet another of the technology industry’s buzzwords, businesses don’t fully understand its application. This distraction leads to a lack of understanding of the importance of analysing data to improve business performance.
However, despite this a recent Gartner survey on analytics tools found that interest in investing in big data has risen since a previous survey carried out in 2012, with 64% of organisations claiming that they are planning to invest in big data. This is compared to 58% in 2012 and when companies were asked about challenges surrounding big data, 56% said that they were "determining how to get value from big data," while 41% said they were "defining our big data strategy" in 2014.
23% said that they found understanding exactly what big data is to be an issue.
"That means the vast majority is investing in big data without really knowing why," said Ian Bertram, global manager of Gartner's Analytics and Business Intelligence Research team.
It’s thought that industry vendors have muddied the waters somewhat when it comes to understanding big data, due to the way that they have attempted to differentiate themselves from the competition by invented new terms. These include: data mining, data scientists, data discovery and BA/BI.
Gartner analysts now predict that the analytics sector will evolve now into one that provides more advanced and specialised tools. This is likely to take place in the "near future” it’s thought, and will include tools for in-memory database management systems.
This will allows transactions and analytics to be used in the same database, rather than traditional tools "where you had to move data from one layer to another in order to process things."
Feinberg also said that the price for such tools is dropping by 25% every year, reflecting a changing business intelligence market and the lack of traction that big data has generated thus far. It's also thought that we will see a bigger shift towards using mobile devices to perform business intelligence operations.